WE GOT HACKED! - Hacked drop
Rising from the Ashes: Unveiling the Hacked Collection
In the tumultuous landscape of the fashion industry, the resilience of a brand is often tested in unexpected ways. For us, the test came in July 2023 when we found ourselves at the mercy of a malicious hack that took control of all our social media accounts. Locked out for three long months, uncertainty loomed over our brand’s future. Yet, amidst the chaos, our loyal customers and an unyielding determination became the anchors that held us steady.
The hack forced us to cancel orders from our factories, creating a cascade of challenges that echoed throughout our supply chain. It was a period of immense struggle, and we grappled with the uncertainty of when, or if, our social media accounts would be returned to us. But, as we navigated the storm, one thing became clear – giving up was not an option.
Our customers, the lifeblood of our brand, continued to support us through repeated purchases. Their unwavering loyalty fueled our determination to overcome the colossal hurdle before us. It was this shared resilience that kept our spirits high during the darkest moments.
Now, emerging from the shadows, we proudly present the Hacked Collection – a symbol of our triumph over adversity. Each piece in this exclusive collection is a 1 of 1 creation, meticulously crafted from reconstructed Levi denim. The fabric, once torn apart, now stands as a testament to our ability to rebuild and reinvent.
The Hacked Collection is more than just clothing; it’s a celebration of our journey back from the brink. These unique pieces embody the strength, creativity, and indomitable spirit that define our brand. By transforming adversity into art, we hope to inspire our customers with the same resilience that carried us through the storm.
As we unveil the Hacked Collection, we extend our heartfelt gratitude to our customers who stood by us through thick and thin. Your loyalty is not just appreciated; it’s the driving force behind our comeback. Together, we’ve turned a challenging chapter into a story of resilience, reinvention, and the remarkable power of community.